The scale of overseas purchasing transactions doubles year after year

From September 1, 2010, the overseas purchasing tariff will increase significantly, and the tax allowance will be reduced from the current maximum of 500 yuan to 50 yuan. Even so, the scale of overseas purchasing is still growing at a double rate.

Germany's milk powder, French shoes and bags, and U.S. clothes are all in Urumqi and can be used to bargain on foreign cheap goods without leaving the home. This form of shopping is "overseas purchasing."

After the Thanksgiving holiday on November 22, the major branded goods in the United States are discounted and promoted. This is undoubtedly a temptation for Chinese online shoppers across the ocean.

People who shop, mail or bring back to the United States in the United States are referred to as the United States for short; in this analogy, there are the British, Korean and French generations.

According to the monitoring data from the China Electronic Commerce Research Center, the transaction volume of China Overseas Shopping Service reached RMB 12 billion in 2010. In 2011, it reached 26.5 billion yuan, an increase of 120.83% over the previous year. It is expected to reach 48 billion yuan in 2012. Of the most popular product categories in overseas purchasing, cosmetics, milk powder and bags are among the top three, followed by clothing accessories and electronic products.

Strong purchasing needs

After studying abroad in Germany, Ding Zichen graduated from Xinjiang University in 2007 and studied in Hamburg, Germany. After familiar with the German living environment, entrusted by relatives, Ding Zichen began to send milk powder to the country.

Mailing milk powder from abroad, arrived in China for about 2 weeks. Although time is long, but a can of 800 grams of milk powder, including packaging fees, transfer fees, tariffs, etc., the price of 220 yuan is still more than three or four hundred yuan on the domestic market. Imported milk powder is much cheaper.

Since then, more people have been looking for Ding Zichen to buy milk powder. He simply opened an online shop on Taobao, took orders for milk powder on the website, and then placed an order on a German website. After the milk powder arrived in China, it was packaged by friends from Shenzhen. Sent to all parts of the country.

Like Ding Zichen, there are not many people engaged in overseas purchasing. After the journalist entered the word "buying" on the Taobao website, there were even 15 million search results.

According to the 2011 China B2C E-commerce Market Research Report, as of December 2011, the number of online shopping users in China reached 203 million. There are institutional forecasts in China, including 18 million cross-border shopping crowds.

Urumqi residents who bought the purchasing goods Du Juan calculated an account, a French brand handbags, domestic shopping malls sell for 5,750 yuan, Hong Kong sells for 4,841 yuan, in France as long as 485 euros, equivalent to about 3,898 yuan (1 euro = 8.0379 yuan (RMB), which is nearly 2,000 yuan cheaper than domestic ones. Even with about 10% of the purchase fee and 100 yuan of freight, this bag is about 1,500 yuan cheaper than domestic ones.

“There are still some products that cannot be bought at home.” Recently, Du Juan has taken a look at a homemade home-made ice cream machine that is overseas. As long as the fruit and milk are poured into small machines in a certain proportion, they can be made into ice cream after more than ten minutes, but this machine is only available in the United States.

From this point of view, the difference and scarcity are the main reasons for the formation of the overseas purchasing industry.

Overseas purchasing is "popular"

Compared to Ding Zichen’s just-started overseas purchasing business, the Chirs couples living in Shenzhen have already made the overseas purchasing business booming. In a telephone interview, they told reporters that the couple had studied in the United States and they were all people who liked to “get a bargain”. After returning to China, they started their purchasing business with familiar U.S. product discount information and accumulated logistics relationships.

From clothing and footwear to daily necessities, cosmetics, food, toys, etc., the couple can buy as long as there are discounts and discounts.

Chirs said that they would receive regular discounts and offers from U.S. shopping sites. They would then send this information to domestic buyers. If someone saw what they liked, they would pay them through Alipay. They would be abroad. Place your website.

Although there are Alipay, but the couple did not have an online shop, their "marketing base" in Weibo. "The change of discount information is very fast, and the goods with big discounts are usually limited in quantity. The real-time updating of Weibo is faster than Taobao." Chirs said that there are tens of thousands of Weibo fans, and some of them are purchasing agents. There are nearly 100,000 Weibo fans.

If you buy things in the United States, mail back to the country with "direct mail" and "sub-mail" in two ways. Chirs said that the direct mail is taken by the Chinese courier in Chinatown. The buyer pays the tax according to the type and quantity of goods purchased. The freight is 100 yuan (1 pound = 0.45 kg), 30 yuan, and the shipment is made. About 2 weeks after the arrival; and sub-mail is in cooperation with the USPS of the United States, the seller through the customs brokers to pay tax, issued more than a time when the shipping discount, arrived about a week.

At present, there are two main ways for overseas purchasing. One is a private purchasing service. International students, flight attendants, tour guides, and business people who can often go abroad due to work relations are common purchasers. The couple Ding Zichen and Chirs belong to this category. . The other is a professional purchasing platform, such as Taobao global purchase, help shopping network, the United States shopping network.

Li Peijun, deputy secretary-general of the Xinjiang Internet Association, said that due to price differences in product areas and other reasons, more and more people have found that buying online products overseas is profitable, even as a profession. Spending less money purchasing international brand names through the Internet has also become a new fashion for young Chinese consumers.

Reducing the price difference between inside and outside can cure

As a bridgehead opening to the west of China, Xinjiang is bordered by a number of countries in Central and West Asia. This form of purchasing is not uncommon in Xinjiang.

Ren Xuelian, who is engaged in foreign trade business in frontier hotels, often deals with the purchasers of Central Asian countries. “The people who come to us to purchase goods here are all of the five countries in Central Asia. Large clients can place orders for tens of thousands of dollars at a time.” Lei Xuelian is from Fujian and has been in Xinjiang for three years. She has taken over the family’s foreign trade business in Xinjiang.

Lei Xuelian’s foreign trade business is mainly engaged in underwear. She has many years of cooperation with suppliers in Guangdong and regularly sends her new products. Those who came to discuss business with Lei Saumuli are all from five countries in Central Asia. Most of them have their own stores or fixed consumer groups. Lei Xuelian said, "This may be considered a purchasing service."

In order to facilitate the purchase of goods by customers in Central Asia, websites of Russian and Kazakh languages ​​have also been launched on many corporate websites in Xinjiang.

Li Peijun said that whether it is Chinese people buying things from abroad or foreigners buying things from China, this is the performance of international shopping, and the demand for international shopping is developing with international business.

After all, relying on e-commerce, international shopping is an emerging business. Emphasis on new services and services, as well as supporting measures for international e-commerce, can promote this business to a formal path.

The rise of the overseas purchasing industry has affected many corporate interests. In this regard, some domestic experts believe that, in the long run, reducing tariffs and the consumption tax on certain products and reducing the spread between commodities within and outside the country are measures to stop the problem. At the same time, in order to change and reduce chaos in the purchasing market, it also requires the introduction of regulations and the entry barriers to purchasing.

The famous economist Yao Jingyuan once told a story when he taught in Xinjiang. He said that once he had traveled to the United States, his son asked him to bring back an American-made basketball, but he found it in the store and found that basketball was marked "made in china" (Made in China). In the end, Yao Jingyuan asked the salesperson to give basketball enough gas to bring him home. He told his son, "Basketball is made in China, but the inside is inflatable."

Although this is a relaxed story, it shows that with the rapid development of e-commerce, the Internet + international logistics, the earth has truly become a village.