Strengthen the whole industry chain, COFCO wants to sprint sales of 200 billion yuan this year

In 2009, the COFCO Group, which has launched a full-scale industrial chain strategy from "field to table", is advancing at full speed under this model. Last week, COFCO officially signed a contract in Beijing to become a partner of the Chinese Olympic Committee and the Chinese sports delegation for 2012-2019. In the next eight years, 36 brands and nearly 1,000 products in 13 categories of COFCO Group will be represented by the Chinese sports industry. The group has provided 19 food safety guarantees for the world's top events. COFCO chairman Ning Gaoning disclosed during the signing ceremony that the development model of the entire industry chain of COFCO has achieved considerable results and it is expected that sales will reach 200 billion yuan this year.

Renewed 2.79 New COFCO in seven years "In support of the Chinese sports delegation in the London Olympics, COFCO's product lineup includes nearly 1,000 products of 36 brands including Fulinmen Edible Oil, Great Wall Wine, Jindi Chocolate and Jiajiakang Meat. This completely subverts the Olympic Games food cooperation in the past only a few contracted scales for several brands of products.” Ning Gaoning said that during the 7 years of implementing the “new COFCO” program, COFCO has strengthened its organic growth on the basis of scale expansion. Over $60 billion was invested in the grain, oil and food business. Net assets increased by 2.79 times, equivalent to the reconstruction of 2.79 new COFCO. "Especially in 2011, COFCO's profits exceeded the billion-dollar mark for the first time. It is expected that sales will reach 200 billion yuan this year. During the 12th five-year period, it will further complete the nationwide strategic layout of rice flour, with over 1 million sales outlets. Comprehensive coverage of county-level and above 90% of the township market."

The press conference was informed that in the downstream of the industry chain, COFCO has achieved a seamless link from the field to the table, currently has more than 4,000 large supermarket chains, nearly 40,000 small and medium-sized distributors and more than 3.5 million terminals. . The sales network of major grain and oil varieties such as small packaged edible oils, small packaged rice, and small packaged flours and products has achieved full coverage of 952 large and medium-sized cities, and the county and township market coverage has exceeded 80%.

The target share of COFCO in each field exceeds 20%

The National Bureau of Statistics predicts that the total output value of the food industry this year is expected to exceed 9 trillion yuan. China's grain, oil, and food industries are large in scale, but their competitiveness is not strong enough. They lack the guidance of big companies like COFCO. Ning Gaoning said that in the next five years, COFCO's market share in rice, pasta, oil, sugar, meat, dairy products, wine, and beverages will reach more than 20%.

The reporter learned that the reason why COFCO has such an emphatic foundation is that it has arranged the processing links upstream and midstream upstream of the industrial chain. The planting area of ​​crops has reached nearly 36 million mu, directly benefiting 2% of the country's rural households and ranking first among domestic grain and oil companies. In the northeast China's main maize production area, the first volume was purchased, and the major wheat production areas in North China and the major rapeseed production areas in the Yangtze River Valley were the first to be market-oriented companies. “The COFCO soybean business scale in 2010 was 5.21 million tons, and the rapeseed business scale was 1.05 million tons, accounting for 15% of the total purchase volume in the domestic market. It owns a tomato base of 190,000 mu, a rice base of 200,000 mu, and a controlled tea plantation of more than 1 million. Mu and vineyards cover an area of ​​500,000 mu, which not only guarantees sufficient supply of raw materials, but also ensures food safety through full control of the planting base."

At the same time, COFCO orders agriculture has reached 3.5 million mu, involving 1.55 million farmer households, driving farmers to increase incomes of 733 million, while in the processing chain of the industry chain, COFCO is based on global and domestic grain flow, industrial concentration and future industry development. The judgement is that the processing layout will be carried out in the highest quality producing areas and the most growing sales areas. "At present, there are more than 140 processing companies in more than 20 provinces. Last year, the processing capacity of new agricultural products increased by 11.84 million tons to 44.32 million tons, an increase of 36% over the previous year," Ning Gaoning said.

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