The key point of pharmaceutical investment enterprises is twofold: products and customers. Among them, products are the basic conditions for the operation of pharmaceutical investment enterprises. At this level, no matter what type, what kind of positioning, or what size of investment enterprise, they are all at the same level of competition. Everyone has at least as many as possible. Hundreds of varieties. In terms of customers and even the channels through which customers operate, due to differences in customer size, business channels, and number of customers, the investment enterprises' 369, etc. naturally become clear.
In the past few years, advertisements for investment promotion enterprises of pharmaceutical companies were king. As long as media campaigns are well done, a large number of agents will take the initiative to seek product agents. The Pharmaceutical Investment Network pointed out that nowadays, with the unprecedented prosperity of the media and more rational agents, if the media information is not accurate, the effect is not good, and resources are wasted. Therefore, it is necessary to combine active telephone investment and information release. On the one hand, the media publishes information on the road of precision, and on the other hand, it can use the telephone information to obtain as many agents as possible to initiate business calls and maximize the effect of investment promotion.
In terms of cooperation, we must focus on efficiency and ensure a win-win situation. We must not do a one-hit sale. According to the current investment experience, pharmaceutical investment promotion means that there is no room for survivors, and both partners must not only protect their own interests but also make the other party profitable.
In the process of developing and cooperating with new customers, it is easy for pharmaceutical investment companies to complete the cooperation and no longer have the following. Relevant persons conducted research on the company and found that with one natural year as the deadline, the number of cooperative agents obtained through publicity and development within one year was 568, with an average of nearly 50 developed each month. However, the secondary delivery accounted for less than 20%. After two years, only 40 of the remaining customers were still cooperating. The reason why the medical agent network analyzes the reason is that in addition to the change of agents, the bigger factor is that the product operation is not profitable and is voluntarily abandoned.
The customers of pharmaceutical investment enterprises have always focused on natural persons active throughout the country. Enterprises participate in exhibitions, advertising, telemarketing and other means, day after day, year after year for the accumulation of customer resources. With the tightening of state supervision, the space for individuals to engage in drug operations has become increasingly narrow. Therefore, the main customers of pharmaceutical investment enterprises have gradually shifted to corporate entities, such as monomer pharmacies and commercial companies.
In the selection of investment promotion media, according to the phased business strategy of pharmaceutical investment enterprises, emphasis is placed on selection. Choose which channel, what area, how to operate, etc., and then select the appropriate media. Then, the steps of “media research, media trials, media assessment, and determination of results†will be implemented to enhance the investment results.
At present, there are many forms of alliances, forums, etc. in the pharmaceutical industry. These alliances (such as pharmacy procurement alliances, agency alliances, etc.) are often places where a certain channel, a category, and a regional agent gather, and pharmaceutical investment enterprises can use resources based on their own products and policies. Sex conducts investment promotion for these agents and often achieves good investment results.
In the past few years, advertisements for investment promotion enterprises of pharmaceutical companies were king. As long as media campaigns are well done, a large number of agents will take the initiative to seek product agents. The Pharmaceutical Investment Network pointed out that nowadays, with the unprecedented prosperity of the media and more rational agents, if the media information is not accurate, the effect is not good, and resources are wasted. Therefore, it is necessary to combine active telephone investment and information release. On the one hand, the media publishes information on the road of precision, and on the other hand, it can use the telephone information to obtain as many agents as possible to initiate business calls and maximize the effect of investment promotion.
In terms of cooperation, we must focus on efficiency and ensure a win-win situation. We must not do a one-hit sale. According to the current investment experience, pharmaceutical investment promotion means that there is no room for survivors, and both partners must not only protect their own interests but also make the other party profitable.
In the process of developing and cooperating with new customers, it is easy for pharmaceutical investment companies to complete the cooperation and no longer have the following. Relevant persons conducted research on the company and found that with one natural year as the deadline, the number of cooperative agents obtained through publicity and development within one year was 568, with an average of nearly 50 developed each month. However, the secondary delivery accounted for less than 20%. After two years, only 40 of the remaining customers were still cooperating. The reason why the medical agent network analyzes the reason is that in addition to the change of agents, the bigger factor is that the product operation is not profitable and is voluntarily abandoned.
The customers of pharmaceutical investment enterprises have always focused on natural persons active throughout the country. Enterprises participate in exhibitions, advertising, telemarketing and other means, day after day, year after year for the accumulation of customer resources. With the tightening of state supervision, the space for individuals to engage in drug operations has become increasingly narrow. Therefore, the main customers of pharmaceutical investment enterprises have gradually shifted to corporate entities, such as monomer pharmacies and commercial companies.
In the selection of investment promotion media, according to the phased business strategy of pharmaceutical investment enterprises, emphasis is placed on selection. Choose which channel, what area, how to operate, etc., and then select the appropriate media. Then, the steps of “media research, media trials, media assessment, and determination of results†will be implemented to enhance the investment results.
At present, there are many forms of alliances, forums, etc. in the pharmaceutical industry. These alliances (such as pharmacy procurement alliances, agency alliances, etc.) are often places where a certain channel, a category, and a regional agent gather, and pharmaceutical investment enterprises can use resources based on their own products and policies. Sex conducts investment promotion for these agents and often achieves good investment results.
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