Reducing the price of the same price of the United States source of fruit orange was accused of disguised price increase

Recently, PepsiCo sports beverages were brewed and brewed. The reporters visited the market on the 17th and discovered that some brands of beverages have actually increased in price through thinning.

In fact, in May this year, all kinds of beverages started a round of thin waves. Today, some fruit juices and milk are repeated. The reporter saw at Carrefour supermarket that the promotional shelves of the U.S. source were evident at the entrance to the first floor, and the shelves were filled with freshly packed fruit orange drinks. The reporter noticed that compared with the previous packaging, the bottle body seemed to be “thin” except that the bottle cap was changed from yellow to red.

A closer look at the reporter found that the newly packaged American source of fruit orange was reduced from the previous 450ml to 420ml, but the bottle price is still 2.5 yuan, as before.

In addition to fruit oranges, some brands of milk also have "thin". According to industry sources, the prices of bulk commodities such as iron ore and international crude oil rose significantly, driving up the price of beverage packaging such as steel and plastics. In addition, the price of sugar rose by 40% compared with the same period of last year. In order to ensure profits, without losing consumer groups, beverage manufacturers like to use package prices to cover this relatively hidden price increase.

For the drink's slimming behavior, the reporter calculated the account. The fruit orange price is 2.5 yuan/bottle for example. According to the original price of 2.5 yuan per bottle of 450ml standard conversion, 1ml unit price of 0.0055 yuan. After the dress was thinned to 420ml, according to the original unit price change after the dress should be about 2.33 yuan, while the current price is still 2.5 yuan, the price increase rate of 9%.