After the prices of instant noodles and washing products were stopped, imported milk powder was quietly increased by 10%. The reporter confirmed today from the retailer in Jinan that at the end of March, Ausnutria and Nestlé had successively increased their prices by 10%. Yesterday, Abbott had also followed up, and soon, Mead Johnson would also follow up. Wyeth will increase prices by reformulating the formula. . On the other hand, domestic milk powder has not been reported for a long time.
Today, Zhang Lei, Purchasing Manager of Baby Belle's Maternity and Baby Shopping Plaza, confirmed to reporters that in late March, they had received notifications of price increases from Ausnutria and Nestlé, demanding that the retail price be raised by about 10%. As for the reasons, the notice stated that raw material costs, labor costs, and transportation costs are all rising. In addition, reporters from the Jinan Carrefour supermarket has also been confirmed, Nestle milk powder has increased prices. "On Friday, we received a notice from Abbott again," Zhang Lei said. On Monday, they gradually raised the retail price of Baby Belle's stores, which was also around 10%. Recently, they received notices of price hikes from Wyeth and Mead Johnson, in which Wyeth reformed the formula and Mead Johnson directly increased the price. In fact, Meiji milk powder, the most recent price hike, was in the range of more than 20%. According to reports, the reason was mainly due to tight supply, and it was unusually tight before the Great East Japan Earthquake in March.
Different from imported milk powder, domestic milk powder has not been reported to have risen for a long time. Zhang Lei said that the reason behind this may be that foreign brands have mastered the pricing power of the mid-to-high end milk powder market, especially the high-end milk powder consumption is relatively large. One and two cities, the price is almost foreign brands have the final say. Taking infant Belle as an example, 70% of sales of milk powder rely on foreign brands.
A report released by the General Administration of Customs in March this year showed that over 80% of domestic consumers believe that the quality of imported milk powder is better than that of domestic milk powder, and even more domestic dairy product manufacturers, such as Beinmei, Feihe, and Wahaha, are Adapting to domestic consumer demand has also started to use imported milk sources, leading to high demand for imported dairy products.
Today, Zhang Lei, Purchasing Manager of Baby Belle's Maternity and Baby Shopping Plaza, confirmed to reporters that in late March, they had received notifications of price increases from Ausnutria and Nestlé, demanding that the retail price be raised by about 10%. As for the reasons, the notice stated that raw material costs, labor costs, and transportation costs are all rising. In addition, reporters from the Jinan Carrefour supermarket has also been confirmed, Nestle milk powder has increased prices. "On Friday, we received a notice from Abbott again," Zhang Lei said. On Monday, they gradually raised the retail price of Baby Belle's stores, which was also around 10%. Recently, they received notices of price hikes from Wyeth and Mead Johnson, in which Wyeth reformed the formula and Mead Johnson directly increased the price. In fact, Meiji milk powder, the most recent price hike, was in the range of more than 20%. According to reports, the reason was mainly due to tight supply, and it was unusually tight before the Great East Japan Earthquake in March.
Different from imported milk powder, domestic milk powder has not been reported to have risen for a long time. Zhang Lei said that the reason behind this may be that foreign brands have mastered the pricing power of the mid-to-high end milk powder market, especially the high-end milk powder consumption is relatively large. One and two cities, the price is almost foreign brands have the final say. Taking infant Belle as an example, 70% of sales of milk powder rely on foreign brands.
A report released by the General Administration of Customs in March this year showed that over 80% of domestic consumers believe that the quality of imported milk powder is better than that of domestic milk powder, and even more domestic dairy product manufacturers, such as Beinmei, Feihe, and Wahaha, are Adapting to domestic consumer demand has also started to use imported milk sources, leading to high demand for imported dairy products.
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