Pingliang is the main agricultural and forestry production base in Gansu Province and has been designated by the Ministry of Agriculture as an advantageous apple producing area in the northwest Loess Plateau. In June 2006, "Pingliang Golden Fruit" was registered by the Trademark Office of the State Administration for Industry and Commerce, and became the nation's first apple certification mark. Secretary of Pingliang Municipal Party Committee Ma Xuejun told reporters that there are 1.58 million mu of fruit tree economic forest in Pingliang City, including 1.05 million mu of fruit, with a total output of 600,000 tons of fruit, forming a fruit industry belt with local characteristics and regional advantages. District 3
In order to protect and develop the “Pingliang Golden Fruit†brand, Pingliang City insists on the industrialization of the idea to plan the fruit industry. It has formulated and implemented 16 fruit production technical specifications and quality standards, and actively implemented standardized management measures including scientific pruning, formula fertilization, fruit bagging, reflective film covering, and graded packaging, from production to sales, and implemented product traceability. system. At present, Pingliang City has a total of 200,000 acres of standardized production demonstration parks, 60,000 acres of registered export bases, and 6.4 million acres of certified green fruit production bases. The new "Pingliang Golden Fruit" (Apple) Good Agricultural Practice (GAP) demonstration base 5034 acres. . According to the inspection of the Fruit Quality Inspection Center of the Ministry of Agriculture for five consecutive years, the safety and health indicators of “Pingliang Golden Fruit†are all qualified, and the physical and chemical indicators such as fruit shape index, pulp hardness, and VC content are higher than those in other production areas.
With the continuous increase of output and continuous improvement of quality, a group of leading enterprises in the fruit industry with a certain strength have emerged in Pingliang. According to the deputy mayor of Pingliang city, Min Fenmin, there are more than 200 companies in fruit packing, processing, transportation and sales in Pingliang City. There are more than 10 products such as fruit juice, fruit vinegar, and fruit wine developed under the brand “Pingliang Golden Fruit†and with brand advantages. It has built 16 refrigerated fruit banks with a total capacity of more than 1,000 tons and has a total fruit storage capacity of 340,000 tons. The industrialized management system integrating the production, storage, supply and marketing of “Pingliang Gold and Fruit†has taken shape.
“By 2010, Pingliang County and Jingchuan County will be built into national high-quality fruit base counties, with 25 key fruit towns and townships, and 230 professional fruit trees villages.†Talking about the development perspective, mayor of Pingliang City, Chen Wei At the end of the “Eleventh Five-Year Planâ€, Pingliang will build a national high-quality fruit production base and a foreign exchange earning base, forming a fruit tree planting area of ​​2 million mu, of which the quality apple planting area will reach 1.2 million mu and the total fruit output will reach 1 million tons. The total output value of the industry exceeds 1.5 billion yuan, and the annual export revenue is 50 million US dollars.
Classified by the Ministry of Agriculture as a predominant apple producing area in the country, the “Pingliang Golden Fruit†dominated by apples is renowned both at home and abroad. It was the first apple certification mark registered and approved by the State Trademark Office, and was certified by the State Administration of Quality Supervision and Administration of Products of Geographical Indication. And green food certification center of China Green Food Development Center certification, the total area of ​​1.25 million mu of orchards, with an annual output of 515,000 tons of fruit, the annual export earnings of 860,000 US dollars. "Pingliang Golden Fruit" won the Gold Medal of the China International Forestry Industry Fair and was awarded the "China Famous Fruit Title" by the China Fruit Circulation Association; Pingliang City was awarded the "Top Ten Pollution-free Chinese Fruit and Vegetable City".
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